Qantas has been surveying passengers as they disembark from the airline’s direct London to Perth services to capture their experience, suggestions and feedback.
The new research, captured in late 2018 in conjunction with Sydney University’s Charles Perkins Centre, is being conducted as Qantas prepares for what it considers the final frontier of global commercial air travel—non-stop flights from Australia’s east coast to New York and London expected to start from 2022.
Health and wellness are the top trends coming through the research, with a strong focus on mindfulness and “separation of experience” at different stages of a long-haul flight.
Stationary exercise bikes and virtual reality relaxation and entertainment are among several innovations Qantas customers have also suggested.
David Caon, Qantas Industrial Designer, said Project Sunrise is pushing not just the boundaries of distance, but also product innovation.
“Customers are sharing some incredibly imaginative ideas, which is an exciting challenge and helps us to think outside of the box to redefine the ultra-long-haul experience,” he said.
So what were the five most frequent Project Sunrise suggestions from customers?
- Provide “sense of separation” experiences where passengers can be social but then “zone out” with either virtual reality relaxation zones, audio mindfulness experiences, or through the broader in-flight entertainment.
- Spaces to do gentle exercise/stretches, promoting circulation and comfort.
- Wireless, noise cancelling headsets.
- Innovative cabin designs across the entire aircraft, considering both seat and non-seat spaces to focus on a broad range of traveller needs including comfort, sleep, dining, entertainment and state of mind.
- An in-flight cafe offering both alcoholic and non-alcoholic beverages including wine, fresh juices, herbal teas and tisanes and mocktails along with snacks including dips with vegetable sticks as well as “treat foods”.
“With the major aircraft manufacturers really pushing the ultra-long-haul envelope, the rapidly approaching future of flight looks exciting. Heightened levels of comfort and amenities will be essential as passengers weigh up the convenience vs comfort equation of ultra-long-non-stop flights”, says The Travel Authority Group’s Managing Director, Peter Hosper.
“Time is really valuable to our clients. The premium will they be prepared to pay for a shorter journey time remains to be seen. For airlines, cabin space is finite, they have to make it work really hard. The economics of this are fascinating”, adds Hosper.
CEO Qantas International Alison Webster said the new research is showing increased interest towards physical well-being, state of mind and personal time and space.
“Customer feedback from the Perth to London flight has exceeded expectations. The engagement and enthusiasm we’re seeing from this research highlights how passionate our customers are to be a part of the evolution of ultra-long-haul travel.
“Everything is on the table and we are excited about what innovations may come from this research”, said Ms Webster.
Qantas is expected to make an announcement around Project Sunrise later in 2019, including which aircraft type it would operate, with both the Boeing 777X and the Airbus A350 under consideration.
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