Virgin Australia has overhauled its Economy airfares to introduce three new fare types – Economy Lite, Economy Choice and Economy Flex.
The new fares are based on the airline’s ongoing product and pricing review which found nearly one in every three customers don’t bring a checked bag when they travel.
“We discovered that nearly one-in-every-three Virgin Australia customers don’t bring a checked bag when they travel, despite a bag allowance built in to their airfare. On flights between Melbourne, Sydney and Brisbane, that number is even higher,” said a Virgin Australia Group spokesperson.
The airline says the new fares “will reduce the lowest lead-in fare (the seat-only Economy Lite) to just $59, a 33% reduction compared to September 2019 prices.”
Irrespective of fare type, Virgin Australia passengers will be able to earn Velocity Frequent Flyer Points and Status Credits with every booking.
“We’ve been awaiting Virgin’s new economy fare structure for a while now,” said The Travel Authority Group’s CEO, Peter Hosper.
Below is a fare snapshot comparison showing one way prices and inclusions on a Sydney-Brisbane sector in November 2021 [Correct at 25 August 2021].
It’s clear that the ‘Choice’ fare offers better value for anyone wanting to add as little as a seat choice and a checked bag.
“The lead-in fares look fairly competitive. Our early analysis seems to indicate that the buy-up from ‘Lite’ to ‘Choice’ will be very attractive to pretty much anyone checking a bag, rather than purchasing the ‘Lite’ fare and adding bags, seat selections and the like,” added Hosper.
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